From December 7th to 9th, 2022, the 5th China Titanium Civil Products Summit Forum jointly sponsored by China Nonferrous Metals News and Sino Co., Ltd. will be held in Nantong City, Jiangsu Province. Over the years, the China Nonferrous Metals Newspaper has paid attention to the application and development of titanium civilian products, interviewed many titanium civilian product companies, and listened to the new ideas of titanium industry academicians, experts, and professors on the promotion of titanium civilian products. The promotion of titanium civilian products has been well received. Recognized by many parties, the previous Titanium Civil Products Summit Forum was successfully held.
In 2022, the development of the titanium industry will usher in a new height. "Cross-border·integration·innovation" will sing the new main theme of titanium civilian products. The development of the titanium civilian product industry will present five highlights, which will continue to be sublimated in the precipitation.
Highlight 1 Outstanding Achievements Steady Development in the Field of Civil Products
From the first Titanium Civil Products Summit Forum in 2017 to the present, the application of titanium in the field of civilian products is changing with each passing day, from kitchen utensils and pots to small household appliances, from handicrafts to large buildings, from medical equipment to 3C products. In the past 6 years, the China Titanium Civil Products Summit Forum has not only Witnessing the rise of my country's titanium civilian products industry, it is the epitome of the development of titanium civilian products in the world.
Six years ago, titanium civilian enterprises gathered in Shanghai to jointly discuss the application of titanium in civilian daily life products, and to explore and tackle key manufacturing problems. At that time, Titanium civilian products were still in the stage of "how to do" and "how to do". Now, more and more people understand titanium, apply titanium, and choose titanium, which opens up a new situation of "how to make high-quality titanium civilian products".
Many exquisite high-end titanium civilian products have come out, and high-end consumers have more choices. There is a high-end brand "Taike". Loved by consumers; "Titanium Liwei", which interprets life with pure titanium, is based on the advantages of domestic titanium industry technology and resources, adhering to the spirit of bold innovation and taking the road of natural titanium; there are also deep cultivation of titanium cup colors, materials, craftsmanship, graphics Zhuangxin, with its unique pattern, adheres to the road of product innovation and design, and its new cup and pot have won a good market reputation. Sino Co., Ltd., the leader of China's titanium cup pots, has the world's largest titanium cup production capacity, and the "Little Bear" brand has entered the titanium era.
The sincere invitation of titanium enterprises this time is more intended to gather the sparks of the prairie fire. This meeting gathered titanium enterprises and titanium industry experts from all over the country in the civilian field to discuss the broad prospects of titanium civil products. In addition to the enterprises that manufacture "titanium small civilian products" such as cups and pots, there are also industry enterprises from "titanium large civilian products", such as titanium enterprises for architectural design, titanium enterprises for medical use and titanium enterprises for chemical industry. The application of titanium in the civilian field is gradually increasing, and the development of titanium civilian products has achieved many remarkable achievements, increasing confidence in its wide application in the market.
Highlight 2 Technological innovation lays a solid foundation for the promotion of titanium civilian products
In recent years, the output of titanium materials has continued to increase, and many titanium enterprises have continuously increased their investment in the development of the entire industry chain. Longbai Group, Wujiang Group and Panzhihua Iron and Steel Group have all begun to develop the development of the entire titanium industry chain. In 2021, my country's titanium sponge output will be nearly 140,000 tons. It is estimated that by 2025, my country's titanium sponge output is expected to exceed 200,000 tons. Huge titanium production, in addition to ensuring the amount used in the military field, is crucial to open up the civilian market.
In this Titanium Civil Products Summit Forum, in addition to the main force of enterprises focusing on the manufacture of titanium civilian products such as Sino, Xi'an Johnson, Extreme Titanium Industry, and Boyou Titanium, there are also Baotai Group, Shaanxi Titanium Valley Group, Five Jiang Group, Western Titanium Industry and Hunan Jintian and other large enterprises have joined, and they are undoubtedly the mainstay of the titanium civilian product industry. The deployment of many large enterprises to the downstream also reflects the solid foundation of my country's sponge titanium reserves, which is enough to support the amount of titanium used in my country's military products. The development of titanium civilian products will be the general trend.
In the process of application, the material retains its own excellent performance, which requires the support of mature technology to maximize its own advantages in various products. With the increasing variety of titanium applications in various fields, the innovation and development of material technology has become an accelerator to promote the titanium application market.
The China Nonferrous Metals Newspaper pays close attention to the research and transformation of titanium scientific and technological achievements. The newspaper reporters have interviewed academicians, professors and other experts and scholars in the titanium industry many times, and continue to track the cutting-edge technology of the industry. At present, the bottleneck in the development of titanium civilian life products is concentrated in materials and processes. How to realize the low cost of titanium materials and improve the manufacturing process while reflecting the excellent performance of titanium materials has become an urgent problem to be solved at this stage.
One of the organizers of this forum, Sino Co., Ltd., has been adhering to the development concept of "making a good cup" for more than 20 years since its establishment. It came into contact with titanium in 2017 and spent nearly 4 years on cross-border integration. "Quan Xiaobai" has developed into a leader in titanium cups and pots. Sino Titanium Products and Titanium Minpin Summit Forum have witnessed each other's progress and growth. Promotional applications are pushed to a new climax.
The development process of the Titanium Minpin Summit Forum has been difficult and bumpy, but it has also achieved remarkable results. From the beginning of gathering enterprises to discuss and research on the manufacturing process and appearance design process of "Titanium small civilian products", to now, it has opened up new industry markets for "Titanium large civilian products". From small to large, it not only refers to the volume of titanium civilian products, but also refers to the proportion of titanium materials in the civilian field.
This year's Titanium Civil Products Summit Forum will also invite experts from scientific research institutes and universities in related industries to conduct in-depth discussions on the technological innovation and development of titanium applications in the field of civilian products in the future, adding strong impetus to the development of titanium civilian products.
Highlight 3 Cross-border cooperation, the popularity of Titanium Minpin has greatly increased
Due to its low total output, titanium is different from copper, aluminum and other non-ferrous metals that have been widely used in the market. Its excellent performance is not well known to the public. Expanding popularity has become the first step in promotion and application. Cross-border cooperation with well-known brands , is the best choice to promote titanium products.
Brands that are popular with consumers are discovering and using titanium. Relying on the existing brand effect of well-known brands, their publicity ability and level should not be underestimated. Although brand effect cannot be measured by a ruler, it can bring inestimable promotional effects to enterprises and products. Consumers recognize a brand not because of brand popularity, but because of product quality. Quality comes first, then brand popularity, and finally consumer stickiness.
Quality is the basis of owning a brand. Taking titanium cups and pots as an example, stainless steel cups have a large consumer market. Thermos is the leader in stainless steel cups. It is conceivable that its reputation is obtained through product quality and excellent user experience. here. However, if titanium cups want to go out of the titanium circle and cross into the cup and pot industry, the most important thing is product quality and user experience, which requires titanium cup manufacturers to work harder on research and development and application.
"Stepping out of the comfort zone" is a hot word in recent years, which means stepping out of mature fields, opening up new fields, and opening up new horizons. The theme of this year's Titanium Civil Products Summit Forum also includes the word "cross-border". The "cross-border" here is not only an invitation to enterprises not involved in titanium, but also a hope that titanium enterprises can develop new markets.
The 5th Titanium Civil Products Summit Forum is different from the previous ones. This time, more brands and enterprises outside the titanium industry joined in. The industries involved are becoming more and more abundant, and the promotion channels are gradually opening up. Catering to the development of the new era, this year's Titanium Civil Products Summit Forum will also have the e-commerce industry to share thoughts on the promotion of titanium products in e-commerce.
Highlight 4 Product Segmentation Excellent Performance Corresponds to Specific Scenarios
Titanium has a number of excellent properties, such as high melting point, low density, high specific strength, corrosion resistance, non-toxic, harmless, biophilic, non-magnetic and other important characteristics, which make titanium widely used in a variety of civilian life products. However, the blind use of titanium in civilian life products not only fails to maximize the excellent performance of titanium, but wastes precious and rare titanium.
Therefore, the titanium civilian product industry, which is at a critical stage of development, should think more about how to make titanium exert its excellent performance, and then develop a variety of corresponding scenarios and products, so that consumers can actively choose titanium products and fundamentally open up The consumer market for titanium consumer goods.
Titanium is light in weight, high in strength, and corrosion-resistant. Based on this performance, it is more suitable for making kitchen utensils for camping. For long camping trips, titanium is lightweight to keep luggage light. The biophilic properties of titanium are suitable for application in the medical field. Titanium is used for medical devices implanted in the human body without taking it out, avoiding the injury of secondary operations and reducing the pain of patients.
The corrosion resistance of titanium is not only reflected in tableware and kitchen utensils, but also applicable to the production environment of many large chemical manufacturing enterprises. Equipment in petrochemical, marine, battery and other industries is in a complex environment with high acid and alkali strength all year round. Enterprises need to invest a lot of money in equipment replacement and other aspects, and also need to invest in manpower for regular inspection and repair of equipment. The so-called "workers who want to be good at their work must first sharpen their tools", high-end equipment can produce high-quality products, titanium equipment provides an important option for enterprises, and the consumption of large-scale equipment manufacturing industries is also large, which is also related to The increasing output of titanium complements each other.
Although titanium has many properties, it should not be used blindly. It is necessary to manufacture products in a targeted manner to fully reflect its excellent properties and show users the necessity of choosing titanium materials, so that promotion will be more convincing. This year's Civil Products Summit Forum invited enterprises from multiple fields of "big civilian products" such as equipment manufacturing, building materials industry and architectural design industry, so that excellent titanium can open the application doors of all walks of life.
Highlight 5 Open up fields and take the road of titanium civilian products with Chinese characteristics
My country's titanium industry has embarked on a road of titanium industry development with Chinese characteristics. The titanium industry structure with "aerospace and military industry as the spire, high-end industry as the main body, and daily necessities as the foundation" is gradually taking shape. The development pattern of "civil products" is being constructed. Large civilian products mainly based on high-end industrial titanium continue to grow into emerging fields such as new energy. Small civilian products mainly based on cups, pots and kitchen utensils are gradually infiltrated into people's lives, realizing people's desire for a better life. Yearning, the titanium industry is contributing.
The holding of the Titanium Civil Products Summit Forum is a high-end dialogue in the field of titanium industry civilian products. Enterprises need to go out to broaden their horizons. The Titanium Civil Products Summit Forum is a platform and an opportunity to discuss the development of titanium industry civilian products. Voices from all sides, and jointly build a healthy, orderly, high-quality development of the titanium civilian product industry.
